The Rise of AI-Generated Influencers: Threat or Opportunity for Brands?
Explore how AI-generated influencers are reshaping marketing offering creativity, scalability, and challenges for brands in today’s digital era.
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The Psychology of Storytelling: Why Certain Influencer Campaigns Simply Work?
Explore how Indian influencers like Ankush Bahuguna and Kusha Kapila use storytelling to build trust, trigger emotions, and create highly effective influencer marketing campaigns that truly connect with audiences.
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Micro vs. Macro Influencers: Who’s Actually Worth Your Money?
Wondering whether to choose micro or macro influencers for your next campaign? This blog breaks down the ROI, engagement, and impact of both in 2025. Learn how micro influencers build trust and drive conversions, while macro creators boost reach and why a smart mix might be your best strategy.
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HOW IS INFLUENCER MARKETING EFFECTIVE FOR THE BFSI INDUSTRY?
During the lockdown, the shift to online platforms accelerated, and banks realized the need to connect with their digitally active audience in innovative ways.
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HOW CAN YOU WORK WITH YOUTUBE INFLUENCERS TO GROW YOUR BRAND?
Gen Z influencers are perfect for lead generation since they have a 70% greater impact on adolescents through YouTube than through traditional celebrity endorsements.
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WHO ARE THE TOP 10 MALE TRAVEL INFLUENCERS IN INDIA?
Brands targeting the travel industry find these bloggers appealing due to their high rate of content consumption.
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