FROM THE PITCH TO THE SNACK AISLE: MESSI x LAYS EXCLUSIVE COLLAB!

FROM THE PITCH TO THE SNACK AISLE: MESSI x LAYS EXCLUSIVE COLLAB!

Arguably the best soccer player of all time, Lionel Messi, is currently enjoying a fantastic season. Lay's ® has partnered with Lionel Messi for a soccer-themed commercial, consumer match, and limited-edition packaging. Fans of Thinly Sliced Potatoes and Argentinean G.O.A.T. can win limited-edition merchandise, a snackable twist on soccer's enduring crowd chant. To celebrate Messi's first chip shot goal of the year, the two global superstars team up to develop an unforgettable campaign and special, collectible Lay's bags, encouraging fans to adopt a new rally cry: "Oh-Lay's."

The infamous "Olé, Olé, Olé, Olé" cry is given a tasty twist by Messi in a new ad that is currently accessible to view. The purpose of the video is to highlight the unmistakable parallel between Lay's and soccer. Soccer fans all across the world are inspired to join in with shouts of "Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's" by Messi's love of Lay's and the game. This summer's Leagues Cup will feature the new "Oh-Lay's" commercial on television as Lay's joins other PepsiCo products as the official snack sponsor for the 2024 competition.

All summer long, devoted followers and newcomers alike may take part in the excitement as Messi and his squad return to the World Cup-style competition. Grab a bag of Lay's potato chips to toast Lay's summer soccer at Snacks.com or local merchants throughout the country.

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