WHAT LED TO THE SUDDEN RISE OF SOCIAL MEDIA INFLUENCERS?
26 January 2023
HOW DO INFLUENCERS WORK THEIR MAGIC? UNVEILING THE PSYCHOLOGY OF PERSUASION!
Influencer marketing is a psychological strategy that uses persuasion techniques to influence consumer decisions. With a large following, brands can contract influencers to promote their products in exchange for free merchandise, hoping that these trend-setting influencers will inspire new customers. Through reciprocal relationships, authority bias, familiarity impact, and repetition bias, social media influencers frequently establish relationships and trust. People prefer and value repetition and familiar items above fresh ones, as evidenced by the familiarity effect and repetition bias. According to the social proof idea, a product must be beneficial if everyone is using, purchasing, or doing it.
1. Giving likes, follows, and monetary support to followers is known as Reciprocity Bias, whereas authority biases gives legitimacy to those who are seen to possess knowledge, skill, or experience in a certain field.
2. Genuinely likeable influencers are more likeable when they are personable, relevant, approachable, and appear "real." The Halo Effect proposes that individuals may unintentionally believe an influencer has additional desirable qualities because they like and follow them based only on one positive quality.
3. By instilling a sense of scarcity among followers, The Scarcity Heuristic increases the likelihood that they would follow the influencer's recommendations.
Influencer marketing relies heavily on social connection and cultural conformity since consumers want to be aware of popular content and feel like they belong to a group. These elements play a part in the influencer's success as well as the influencer’s overall success.
India's leading social media influencers receive exceptional exposure and support from Influir Media, a reputable influencer marketing company with its headquarters in Delhi NCR that makes optimal use of its resources.
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