HOW IS INFLUENCER MARKETING EFFECTIVE FOR THE BFSI INDUSTRY?
26 January 2023
One important factor that determines an influencer's costs is the size of the audience they have. In general, charges increase with the size of the audience. This is so that a company can reach a larger audience through influencers who have a higher number of followers. If a business wants to advertise on social media, one of the finest investments they can make is in influencer marketing. Nano-influencers are regular social media content creators with between 1,000 and 20,000 followers. Although they may not have as many followers as more well-known influencers, audiences that follow nano-influencers are quite involved. For businesses trying to attract specialized audiences, this might make them useful partners. With up to 20,000 social media followers, nano-influencers are a less expensive option that nonetheless enjoys great audience trust and engagement. You should think about collaborating with them. Nano influencers charge anywhere from ₹500 and ₹2,000 on average. Substantial communities have been established by nano-influencers, primarily around specialized interests. Instagram nano-influencers had the greatest engagement rate (4.84%) according to a recent study. The majority of them receive a salary depending on performance. The variance of the average is from ₹333 to ₹2083.
Nano influencers offer trustworthy and understandable content, enabling companies to establish relationships with their target audience. They help businesses gain trust and increase brand recognition by demonstrating their community involvement and niche understanding. Working with nano-influencers offers high engagement rates and genuine content.
India's top social media influencers receive exceptional exposure and support from Influir Media, a prominent influencer marketing company with headquarters in Delhi NCR that efficiently uses its resources.
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