LINKED-IN THOUGHT LEADER ADS: RAISING THE BAR IN THE METAVERSE!

LINKED-IN THOUGHT LEADER ADS: RAISING THE BAR IN THE METAVERSE!

Companies are now able to pay LinkedIn to boost user posts—even those with large followings—on the platform. This feature, which they refer to as "Thought Leader ads," was trialled out the previous year. Thanks to its Thought Leader advertisements, LinkedIn, a division of Microsoft Corp., is entering the influencer marketing space, which the Meta Platforms previously dominated. A mere $4.5 billion, or 4%, of this market goes to LinkedIn, a company founded a year ahead of Facebook. And it appears that their proportion won't shift much in the upcoming years. Thought Leader advertisements were introduced by LinkedIn the previous year, but their usage was restricted. Brands could only promote content created by their staff members. This growth is a big step toward targeted advertising and brand safety, particularly in business-focused industries, which make up LinkedIn's primary advertising base. Precise ad targeting is made possible by the platform's comprehensive employment data, which is essential for B2B goods. With permission from the original author, anybody may now use Thought Leader advertisements on LinkedIn to promote a post. Brendan Gahan is a social media marketer who is enthusiastic about this format and devoting much of his time to assisting businesses in implementing Thought Leader ads. Thought Leader commercials on LinkedIn are a more personal way for the company to connect with users than standard ads, and the technique is more effective than other social networks in terms of engagement rates. 

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