NEW HEAD OF PRODUCT MARKETING FOR TATA STARBUCKS. WHO IS MITALI MAHESHWARI?

NEW HEAD OF PRODUCT MARKETING FOR TATA STARBUCKS. WHO IS MITALI MAHESHWARI?

Tata Starbucks has announced the appointment of Mitali Maheshwari as its new Product and Marketing Head for India. With over a decade of experience in brand management and marketing, Maheshwari will lead product innovation and drive marketing initiatives for the coffee chain.

Maheshwari joins Tata Starbucks from Red Bull India, where she held the position of National Brand Marketing Manager. Her appointment comes as Tata Starbucks aims to expand its coffee leadership in India and introduce new products tailored to local tastes. 

Welcoming Mitali Maheshwari to the team, Adrit Mishra, Chief Operating Officer, TATA Starbucks, shared, "As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali's dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.” 

Maheshwari said: “As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth, while delivering the distinct Starbucks experience to consumers across the country.”

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