NEW TO EMAIL MARKETING? HERE’S WHAT YOU NEED TO KNOW!

NEW TO EMAIL MARKETING? HERE’S WHAT YOU NEED TO KNOW!

Email marketing is an effective marketing channel that uses email to advertise the goods and services your company offers. It is a type of digital marketing as well as direct marketing. By including it in your marketing automation campaigns, it might assist in informing your consumers about your most recent products or deals. Various forms of marketing emails may also be extremely important for lead generation, brand exposure, relationship development, and maintaining consumer engagement in between transactions. With the first email sent in 1971, Ray Tomlinson popularized the "@" character and ushered in a new age of communication. By the 1990s, when the internet became commercially available, it had transformed communication and allowed marketers to efficiently promote. Gary Thuerk initially utilised this technique in 1978 for the first business email. 

Emails may be used as a variety of effective marketing methods to inform, engage, and close leads into consumers. Among the many kinds, Promotional emails highlight goods, deals, or exclusive offers to increase sales. Newsletters encourage consumer loyalty and brand awareness by offering insightful articles, industry updates, and insights. Order confirmations and shipment updates are examples of Transactional emails that provide important information while preserving brand identification. New subscribers are greeted with Welcome emails, which establish the tone for subsequent communications and foster partnerships right away. Each kind contributes to a comprehensive and successful email strategy by fulfilling a certain function in the marketing process.

Prospective advertising achievements might result from a well-run email marketing strategy.

Influir Media, a well-known influencer marketing firm with its headquarters in Delhi NCR that effectively leverages its resources, provides outstanding exposure and assistance to India's top social media influencers.

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