WHO ARE THE TOP LIFESTYLE INFLUENCERS IN INDIA?

WHO ARE THE TOP LIFESTYLE INFLUENCERS IN INDIA?

Fashion is the result of a lifestyle, which is influenced by social and ethical norms, time, culture, and other factors. The phrase "lifestyle" broadly refers to a person's choices, attitudes, and values. In the past, individuals would mimic the lives of politicians, cricket players, celebrities, religious leaders, and ancestors. Peer and influencer recommendations are now another way that the impact has grown.

Who exactly are Lifestyle Influencers?

A lifestyle influencer provides a behind-the-scenes glimpse into their daily lives to their internet audience. A lifestyle influencer can be almost anybody, but the most popular postings usually provide relevant or aspirational content that readers can easily incorporate into their daily lives. Vlogs, inspirational articles, life hacks, travel advice, and other content pertaining to their own way of life are all examples of this type of content.

How do Lifestyle Influencers make a brand grow?

When it comes to influencing the buying behaviors of their followers, lifestyle influencers are very important. Because the socially conscious consumers of today value customization and crave high-quality products and habits related to health, which go beyond trendy content or vitamins and medications to include preventive care, services, and possessions that can ultimately lead to a peaceful, contented life.

The goal of these influencers is to make people happy, healthy, and fashionable. They are a blessing for marketers since they offer top-notch content on Instagram at no cost. Brands that offer lifestyle products and services can work with them to increase sales ROI, build awareness, establish reputations, and generate qualified leads.

Top Lifestyle Influencers in India

1. Kritika Khurana, aka @thatbohogirl

Kritika is well-known as "That Boho Girl." She won the Cosmopolitan Lifestyle Influencer 2020 competition and has 1.8 million Instagram followers. She began blogging about fashion on her website, That Boho Girl. She produces articles about travel, everyday fashion, and her own experiences. In addition, Kritika has 857K subscribers on her YouTube channel, where she discusses lifestyle, beauty, and styling ideas. She collaborates on content creation with her family.

2. Aashna Schroff 

Another lifestyle blogger who went into business is Aashna. Her adventure began with the creation of "The Snob Journal," a Facebook page. She used to discuss the newest styles in clothing. Her YouTube account, which currently has 185K subscribers, was launched shortly after. Her YouTube channel mostly features videos about home décor, travel, fashion, lifestyle, and beauty regimens. She has two adorable pets at home and is a dog lover. She and her mother co-founded "The Snob Home." Aashna's following on Instagram has grown significantly. She partners with major brands like Nykaa, Maybelline, Myntra, and L'Oreal and has 1M followers. She has spoken at TEDx events as well. 

3. Masoom Minawala

Masoom is an entrepreneur in addition to a lifestyle blogger. She is the proud owner of Empowher, a program designed to support businesses run by women. She launched her blog, "Miss Style Fiesta," in 2010, and today, it has 1.3 million followers on Instagram. Through her actions, she serves as a global spokesperson for India. Masoom launched the #SupportIndianDesigners campaign to assist Indian designers in gaining international prominence. Masoom has 58.5K subscribers on her YouTube account. The theme of her writing is women's empowerment. Throughout her journey, she has assisted numerous ladies with her project.

4. Komal Pandey

Komal Pandey is the first person who comes to mind while discussing lifestyle bloggers. She has earned her way to fame, having worked as a fashion stylist at POPxo and going on to become a well-known YouTuber. Komal has a massive 1.8 million Instagram followers. She creates content on a wide range of topics, including ordinary clothing and unusual fashion. Her transitional videos astonish everyone! Additionally, she was honored with a Cosmopolitan Best Fashion Influencer and Blogger 2020–21 award. Additionally, Komal has 1.36 subscribers on her YouTube account. She debunks misconceptions about fashion on her channel by posting haul videos, makeup and skincare tips, and content about ethnic to western attire. Along with Dolly Singh and Siddharth Batra, two other fashion bloggers, she additionally creates fashion content.

5. Siddharth Batra

One of the few leading Indian influencers on the lifestyles of men, beauty, and Instagram fashion is Siddharth Batra. When he is at his most adventurous, he is well-known for his funkiest fashion moments. He enjoys dispelling myths and posting entertaining and captivating articles on Instagram about beauty and fashion. His amiable disposition and carefree energy have enhanced the overall caliber of his perspective and brought him a large following! Siddharth Batra provides all you need if you're a man looking for inspiration for your men's fashion blog or one of the best Indian fashion bloggers to follow! It's said that there's never a bad time to discuss certain people. Among them is social media celebrity Siddharth Batra.

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