FROM THE PITCH TO THE SNACK AISLE: MESSI x LAYS EXCLUSIVE COLLAB!

To celebrate Messi's first chip shot goal of the year, the two global superstars team up to develop an unforgettable campaign and special, collectible Lay's bags, encouraging fans to adopt a new rally cry: "Oh-Lay's."

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BOURNVITA’S RELEGATION: EXIT FROM HEALTH DRINK CATEGORY SPARKS DEBATE

Food educator Revant Himatsingka publicly announced to the world: The popular malt extract drink with a chocolate flavor contains around 50% sugar.

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THE RISE OF DELIVERY APPS: TRANSFORMING THE DINING EXPERIENCE

Online Food Delivery Platforms expanding the trend of incorporating convenience services and technology into classic spaces for entertainment.

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WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing is frequently more affordable and has greater visibility. Because of its built-in data analytics capabilities, marketers can monitor the effectiveness of their campaigns and find new ways to interact.

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